Here's why people saw the dress differently. The White and Gold (No, Blue and Black!) Dress That Melted the Internet The New York Times Is This Dress Blue And Black Or White And Gold? News9.com Decision Making Biases in Group: Is the Dress White and Gold or Blue and Black? Applied Social Psychology (ASP) The Pennsylvania State University You Can Now Buy 'The Dress' In Either Blue And Black Or White And Gold How "The Dress" Became an Illusion Unlike Any Other Scientific American