Here's why people saw the dress differently. Gold White Purple Fall 2023 Size 22w Fit Flare Sweetheart Bridal Dresses Rachel Allan Black Dress With Purple Rose Shoulder Embellishments on Luulla Calvin Klein Dresses Calvin Klein Black Dress Crew Neck Gold Zipper Purple White Stripes Size 2p Poshmark The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Amazon.com: Women's Sheath Dress Short Mini Dress Black Purple Yellow Blushing Pink Wine Gold Silver L : Clothing, Shoes & Jewelry