Marilyn Monroe's 'Happy Birthday' JFK dress sells for record breaking $4.8 million Marilyn Monroe Dress Sells for $4.81 Million at Auction Marilyn Monroe in the Gold dress made by William Travilla,that she only got to use on screen for a couple of seconds. She got to use it at the Photoplay Awards, 9 of February 1953, were she got called out by Joan Crawford : r 1950s Gene Kornman Marilyn Monroe wearing a sheer gold lam travilla gown, in which she appeared briefly in : Gentlemen Prefer Blondes, and which she wore to receive Photoplay Magazine's 'Gold Star Marilyn Monroe's multi million dollar dress and the evolving power of glitter Gentlemen Prefer Blondes Marilyn Monroe as Lorelei Lee Gold Sideshow Collectibles